Advice reality show creating buzz

financial services industry financial planning AFA financial advisers joint venture best interests association of financial advisers brad fox Zurich BT

2 December 2013
| By Staff |
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The financial services industry's foray into reality TV is gaining traction, with applications flooding in for its new advice show.

Your Best Interests (YBI), a joint venture between the Association of Financial Advisers (AFA) and a media group, will traverse the impact of advice on issues such as retirement, redundancy and starting a family through real life case studies.

The show is in pre-production now and set to debut in early 2014.

So far, it has attracted around 90 applications and secured more than 40 advisers at the recent AFA conference.

The media group's managing director Marcus Field said the "raw emotion" seen in early stories made for great TV.

"We are very proud to have partnered with the AFA for this initiative. It represents the first collaborative effort to help consumers understand the positive impact financial advice can have on their lives," he said.

AFA CEO Brad Fox said the show has also attracted a number of corporate partners including AIA, Asteron (Suncorp), BT, Netwealth and Zurich

"A number of other partners are also close to committing to the venture," he added.

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