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Wow financial planners really need to get out of your thought bubble.

So it's okay for financial planners to be rewarded but for Qantas (who has an AFSL) to be rewarded for referring a member, it's illegal?

The money that is used to pay Qantas comes from the marketing budget. The marketing budget comes from the members' management fees, which is totally separate from the members' investments. This is what is called Affiliate Marketing in marketing jargon. How do you think all those comparison sites make money?

RE: SIS - If you're complaining about marketing spend that is funded by the expressly agreed to management fees and referring to SIS legislation, then you should be complaining at every instance of interaction you have with any super fund. Let alone any emails that you get, or that sales rep that might buy you coffee, wine and dine you etc because that all comes from the management fees. Gosh, let's not even forget the operating costs of having a website, the designers, the developers etc. Oh and what about those occasional letters that I receive? And the plastic member card? That's all marketing.

RE: Hawking - no idea on how email communications work, every email blast that you receive needs to have been agreed to at some point. So that Qantas or AusSuper email you get every now and then, you have agreed to receive it in the past and voluntarily provided your email address at some point. That's why marketing teams have Terms & Conditions. If you don't like it unsubscribe.
Email addresses are known as PII (or Personally Identifiable Information) - again marketing jargon - and this is extremely heavily regulated by the government.
If you haven't provided your email address and they're sending you generic email blasts (which is not personalised to you), then THAT is illegal. Make a privacy complaint to the OAIC. And no, that cold email you get from a sales rep, and found your email address by googling doesn't count - that's publicly available information and this is considered personalised communication. Generally, marketing departments are smarter than that, and financial services marketing in Australia is one of the most heavily regulated in the world.

RE: Employer inducements - Get this in the right context. This is aimed at consumers who make a voluntary choice to become AusSuper members. How's an employer going to be benefitting or incentivised from this?