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You've hit the nail on the head Paul.

Superannuation is simply a trust structure which is allowed concessions by the Government to encourage people to save for retirement. There will always be different product offerings with varying key features and costs; just like any other product that consumers purchase. Let the market forces determine which way people choose.
Regarding advice, we need to work out a way that it can be delivered professionally without having to provide a Statement of Advice running into 50 plus pages most of which are rarely read. The saving in the expense of paper alone might be one small step forward in reducing the cost of advice.