Most consumers simply do not read FSG, PDS, SoA, RoA, FDS, RN, product statements, or website disclosures. There is so much disclosure they just tune out. Even when you explain it to them and they nod, most of them are actually thinking 'This is so complex and boring. I haven't understood a word he said but I'll just nod to get it over quicker". The excessiveness of the disclosure environment does more to hide things from consumers than inform them. The only people who take any notice of disclosures are lawyers and compliance bureaucrats who don't realise that normal people are actually nothing at all like them. Normal people take far more notice of brands than anything else. It's something advertisers and consumer good companies learnt a long while ago.
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