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How is it "deceptive branding" to say in the introductory paragraph of your website's home page that YOU ARE OWNED BY BT? What nonsense. Anyone talking to Magnitude, or any other company, will either know who owns them or find out whilst doing basic due diligence. And as for vertical integration, I for one can't wait for the Royal Commission into vertical integration in the hamburger industry - McDonald's can't be allowed to be both the manufacturer and retailer of their hamburgers. It's intrinsically an evil arrangement that leads to corruption and poor customer outcomes...