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Your model would work if all products went to a standard definition as defined by the AMA. Imagine then the insurance companies would form a new 'group pool' which was wholesaled to the individual companies. The insurance provider could then add on a % admin margin on top of the base premium and could use that margin for their admin, claims and sales staff. All clients would end up with the same product, paying the same premium and there would be a larger pool to cover the claims. Would be minimal need to replace product then. You could then do what you do well and see more clients and get them the protection they need. It should also reduce the compliance work around product recommendation too. Cost should reduce. More cover. Less churning.