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The "Compare the Pair " campaign has been nothing but a con.....allowed to run uncontrolled, unsupervised for far too long.
It's just a fake marketing tool like the much of the food industry.
" Low in sugar"...." Low in fat".......compared to what ???
Industry Funds are the fast food drive-thru of the superannuation space........they run relentless and repetitive simplified advertisements appearing to be cheap, but when you analyse exactly what you are getting behind the glossy
visual, after a while it doesn't taste that good and too much of isn't good for you.