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This article and marketing hype with it fails to add one key point - the adviser growth came because IOOF snared the former rainmaker and adviser advocate from Meritum who got paid lots of money to bring the advisers with him and many followed because Meritum is now more than ever a terribly mismanaged business. So congrats to IOOF for selective pouching and having a terrific bonus payment scheme - an achievement to be proud of!