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How much more efficient can we get? I think its time swanson and co stopped navel gazing and remember what it was like to actually run a planning practise. To say oh they will just be more efficient really suprises me, maybe these people have been at EM level for too long, they are believing thier own corporate hype and forgot what the real world is like..we can just pull efficiency out of a hat! . Astounding really.