Advisers may help connect clients with philanthropy
Advisers should continue to play an important role in educating and connecting their clients to philanthropy, according to the Department of Social Services (DSS) study.
The report “Giving Australia 2016 – Philanthropy and philanthropists” found that the top three influences over granting choices were alignment with personal passions, sound governance in the recipient organisation and perceived competence of the charity.
The report proved that not-for-profits (NFPs) should review and invest in their governance and effectiveness, in particular in the face of an increasingly growing digital age.
The study also found that giving behaviours were influenced by personal networks and communities and were strengthened by ease and accessibility.
Perpetual, which manages $2.6 billion in charitable funds, said it distributed each year more than $80 million to NFPs on behalf of their clients who wish to invest in strengthening the NFP sector.
The company welcomed the launch of the report, describing it as the largest research initiative of its kind in Australia.
Perpetual’s managing director and chief executive, Geoff Lloyd, said: “While our clients give at many different levels, they all want their funds invested wisely to improve the cause they are passionate about”.
“As a community, we must encourage more giving by normalising philanthropy, emphasising its impacts and making it as simple as possible.
“Trusted advisers continue to play an important role in educating and connecting clients to philanthropy. We encourage all Australians to consider structured giving as part of their financial and estate planning.”
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