Perennial Value appoints head of retail
Former Westpac and Macquarie Bank executive Cesar Farfan will take on the position of head of retail sales with Perennial Value Management, supporting the firm’s strategic expansion plans.
Commenting on the appointment, Perennial managing director, John Murray, said the appointment reflected the firms’ agenda to expand its offerings and capabilities to ensure it remained in a competitive position.
“Cesar’s appointment comes at a crucial time for our organisation as we expand our investment capabilities across the business, particularly at a time when the industry faces challenges and competition from new entrants and disruptors,” he said.
Farfan has more than 20 years’ financial services industry experiences and has worked with Perennial since 2015 and currently holds the role of senior investment specialist.
In his new appointment, Farfan will oversee and manage a retail division in support of advisers and clients.
Farfan has held senior roles at National Australia Bank (NAB) and IOOF in addition to Westpac and Macquarie.
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