Link Group has rebranded its wholly-owned managed fund administration subsidiary, White Outsourcing, to Link Fund Solutions.
Link Fund Solutions offered middle and back office administration, fund accounting, custodial, and unit registry services. The client base included fund managers, trustees, and listed investment companies.
Link Fund Solutions would form part of Link’s Corporate Markets business division. Corporate Markets connected issuers with their stakeholders, and included shareholder management and analytics, stakeholder engagement, share and unit registry, employee share plans, and company secretarial services.
Link bought White Outsourcing from Steadfast Group in December last year, and has $43 billion in funds under administration.
Commenting on the rebrand, Link Fund Solutions chief executive, Andrew Harrison said: “There is no doubt that demand for outsourced administration solutions is increasing, as funds must manage the increasingly complex Australian regulatory environment, and seek to tap into outsourcing as a mechanism to achieve operational efficiency and economies of scale whilst also empowering them to focus on core functions”.
“Aligning more closely with Link Group means we will be better placed to meet this growing demand.”
Corporate Markets CEO, Paul Gardiner said there was growth potential in the managed funds administration sector and combining Link Fund Solutions with his firm’s technology and experience with share and unit registry services would present a “compelling proposition” to the market.