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Graham Hand
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Imagine an asset management world comprised only of active stock
pickers: thousands of talented analysts who research stocks and try to
choose the winners and losers.
An investor realises that the
sum of
all active managers must produce the same as the overall market return,
and it is too difficult to identify which of these asset managers will
be consistently skilled enough to outperform the rest.
The
investor then has a radical idea – offer diversified exposure
to the
market, at relatively low cost, with low turnover, and, on average, an
investor should outperform due to the lower costs. Let’s call
this
‘index investing’. Investopedia defines an index as
“a statistical
measure of change in an economy or a securities market”.
Neat idea, but how should you
construct such an index? The possibilities are limited only by the
imagination.
The
basic features of an index are that it should be objective, formulaic,
replicable, and transparent, and even better if it is supported by
finance theory.
One approach is to buy assets
in exactly the same
proportion as their market weighting. This capitalisation-weighted
approach is totally price-driven, and its efficacy depends on the
market price accurately reflecting the intrinsic or fair value of a
company. But it is generally accepted that the market is inefficient,
and there can be no more testimony to this than the recent wild
gyrations on Wall Street, where the entire market could move 10 per
cent in an hour based on the latest piece of news, rumour and gossip.
Leading
asset consultant Watson Wyatt states: “In reality, the fair
value of
almost all stocks is simply unknowable; we do not know what the future
will bring … active investors in aggregate will make errors
when
pricing stocks.”
So how do we construct an index
that ignores the noise inherent in the market price?
One
way is to examine the economic footprint of each company, using
measures such as sales, book value, cash flows, and dividends. These
reflect the fundamentals of each company’s performance.
Backed by
additional research, if these basic measures can be further enhanced by
quality checks relating to debt levels and the quality of reported
earnings, an index can be constructed that potentially seeks to avoid
references to the emotion of market price.
This is how
fundamental indexing developed as an alternative to cap-weighted
indexing, and it is attracting much attention and debate.
A
potential problem with cap weighting is that it overweights overvalued
stocks and underweights undervalued stocks, and as prices revert to
fair value there may be a performance drag on the portfolio.
In
other words, in a cap weighted portfolio, a company that is expensive
is potentially given a higher weighting while cheap companies are sold
off, and this is arguably the reverse of what most investors may be
seeking to achieve.
The dotcom bubble of the late
1990s provides vivid examples of how cap-weighting can lead to
sub-optimal portfolio results.
In
the US markets in 1997, Cisco was 0.4 per cent of the S&P 500
index
with a price/earnings (P/E) of 30. By late 1999, Cisco had reached a
P/E of 130 and had become 4 per cent of the S&P 500. We saw the
same situation with many other tech stocks, including Nokia and
Ericsson in Scandinavia and Nortel in Canada.
In all of these
markets, as prices rose to higher and higher multiples, the
cap-weighted strategy devoted more and more portfolio weights to the
overvalued stocks. The rise and fall of these companies is shown in the
graph.
A US investor who purchased a
cap-weighted index fund
put over a third of their portfolio into the highly valued technology
sector. In an attempt to purchase passive exposure and diversification,
investors actually ended up with a very strong sector bet and heavy
allocation to many overvalued securities. As the market reverted to
fair value for these companies, there was a substantial performance
drag on investment returns.

The way fundamental factors
rectify
the return drag problem is intuitively straightforward. The return drag
exists when market prices do not reflect fair value and pricing errors
mean-revert over time. Suppose at any given point in time 10 companies
in a portfolio are overvalued and 10 are undervalued. An active manager
will attempt to seek out and purchase those undervalued shares. To the
extent the manager is skilful, they can invest in a focused portfolio
and outperform the market.
The cap-weighted portfolio, on
the
other hand, will invest in stocks according to their market prices.
Thus, it will overweight all 10 of the overvalued stocks and
underweight all 10 of the undervalued stocks.
Finally, a
portfolio weighted by fundamental factors will simply randomise these
mistakes. It will not attempt to identify the undervalued or overvalued
shares as the active manager does; rather, it settles for moderation.
By
randomising the pricing errors across portfolio weights, the
fundamental index will, on average, overweight five of the overvalued
stocks and underweight five of the overvalued stocks. Similarly, it
will overweight five of the undervalued stocks and underweight five of
the undervalued stocks. This ensures there are no systematic mistakes
in the portfolio weights – underweights and overweights will
cancel
each other out.
Fundamental factors break the
link between
pricing error and portfolio weight. This successfully randomises the
underweights and overweights across misevaluations and eliminates the
return drag. It is important to emphasise that the fundamental metrics
do not serve as a better guess at true value than market
capitalisation. Their primary purpose is to eliminate the return drag
and not to serve as a better basis for valuation.
These
variables also provide a good measure of the footprint of a company in
the broad economy. By allocating more dollars to companies with high
sales, cash flows, dividends, and book values, we allocate our
portfolio according to a measure of economic importance and allow the
portfolio to participate proportionally in the growth of the economy.
No
less a figure than the father of Modern Portfolio Theory, Nobel Prize
winner Harry Markowitz, wrote: “As long as capitalisation
weighting has
errors relative to fair value and prices revert toward fair value,
capitalisation weighting will suffer this drag relative to fair value
weighting.”
The leading name in fundamental
indexing is Rob
Arnott, the founder of Research Affiliates and former chairman of First
Quadrant.
Arnott and his large research
team are supported by
an advisory panel that includes Markowitz, Peter Bernstein, Burton
Malkiel, and Jack Treynor, each a finance industry luminary.
Back-tested to 1962, the Research Affiliates Fundamental Index (RAFI)
methodology generates 2 to 3 per cent additional return over
cap-weighted strategies with lower volatility.
RAFI has been used
around the world to manage over US$20 billion of assets since its
implementation in 2004. Table 1 shows the returns of Enhanced RAFI
International compared with a traditional global market cap index, the
MSCI EAFE (Europe, Australasia and Far East) Index.

RAFI funds
are now available through Realindex Investments in Australia. They
include global equity, Australian equity, and small company options,
and combine four fundamental measures of company size:
- sales – company
sales averaged over the previous five years;
- cash flow –
company cash flow averaged over the previous five years;
- book value –
company book value at the review date; and
- dividends
– total dividend distributions averaged over the previous
five years.
These
metrics seek to represent objective measures of economic size and
five-year data samples are used to limit the impact of short-term peaks
and troughs.
Any method that challenges
orthodoxy is not
without its critics, and the most common criticism is that fundamental
indexing is simply a value play. Its supporters acknowledge a value
bias usually comes from relying on economic fundamentals, but it can be
demonstrated that the value bias is dynamic, in that the value exposure
of RAFI funds vary over time.
Furthermore, a RAFI portfolio
holds many growth stocks and only about half the value-add of the
method can be ascribed to a value effect.
Other critics argue
RAFI should not be called an index because it is not cap-weighted.
Arnott is not overly worried about the semantics of what to call RAFI,
as long as it carries the advantages of an index, such as broad market
exposure, low turnover, and relatively low cost, and delivers on
performance.
In the US, Schwab Investor
Services has the
exclusive rights to distribute RAFI equity mutual funds. Across its
entire business, Schwab manages over US$1 trillion of assets for
millions of clients, and its founder and chairman, Charles R. Schwab,
wrote: “Indexing is a powerful force in the investing
industry and I’m
not a man to question success, but to my mind the fundamental index
method represents too good of an improvement to ignore.”
Graham
Hand is Colonial First State general manager, funding and alliances.
Real-index Investments is a wholly owned subsidiary of Colonial First
State.