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DWS leverages off global expertise
By Jayson Forrest
New entrant to the local market, DWS Investments, will be standing by its slogan, ‘When traditional thinking is not enough’, as it seeks to differentiate itself by offering a range of products based on emerging mega trends in global markets.
To coincide with its October 8 launch into the Australian market, the German behemoth, with global assets of EUR244 billion (A$393.5 billion), has already slated a selection of products for release.
These products include a Global Climate Change fund, a Global Small Companies fund, a Global Emerging Markets fund, and RatePlus – a capital guaranteed product aiming to deliver cash plus 2 per cent net of all fees. A Global Infrastructure and China fund are also in the pipeline.
Speaking to Money Management
, Deutsche deputy head of asset management Chris Larsen said DWS Investments’ proven expertise in key global markets and its identification of emerging trends will be one of the ways it will be able to differentiate its offering to planners. Structured products, along with climate change, water, renewable energy and agriculture are examples of some of the global mega trends already identified by DWS.
“The expertise of DWS will provide Australian investors with the opportunity to participate in international trends shaping our future,” Larsen said.
DWS head of asset management, Asia Pacific and Middle East, Ed Peter agreed.
“DWS is a company that thinks beyond the norm and looks at spaces that are hard to access. I think Australians are going to like what they see from us.
“At DWS, we have about 1,700 products worldwide. This gives us the scope to take globally manufactured products and, where appropriate, repackage them for the Australian market.”
Founded in 1956, DWS Investments is the mutual funds arm of Deutsche Bank’s Asset Management division.
n For more on DWS Investments
’
entry into the local market and what
this means for planners, see page
18-19.
1 November 2007
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